Sales of manga topped the 600 billion yen mark for the first time in 2020 thanks in large part to the popularity of the "Demon Slayer" series, although the industry believes the sector has also been boosted by people reading more while going out was restricted during the coronavirus pandemic. The potential for further growth is so significant that the Japan business federation Keidanren has called on the government to promote manga, anime, and games as the spearhead of the nation's broader economic growth.Īccording to statistics released in March by the All Japan Magazine and Book Publishers' and Editors' Association, total sales of print, electronic comic books and magazines increased 0.2% in 2022, which is worth around 677 billion yen (€4.62 billion, $5.05 billion). Sales of Japanese manga comics continue to soar to new highs, both at home and abroad, underlining the longevity and adaptability of a literary form that has in the past been dismissed as the preserve of children.
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